The distribution model

The classic distribution

In a classic distribution model, the content flow is 100% linear from the studio and out to the viewer. The studio has access to all camera feeds from the production and produces a set of on-air graphics to match the video feeds. The total package is then transformed into a single dirty feed video stream, and distributed throughout the linear TV and OTT offerings.

The classic model works, but it has its limitations:

• Everyone gets the same visual experience
• One-way communication with your viewers
• On-air graphics only looks good on the big screen
• Limited use of content feeds such as stats or archived clips
• Zero insight in user engagement
• Mass-message advertisement only

The Ease Live way

Ease Live is compatible with the existing classic broadcast model, meaning you can keep your existing distribution while adding Ease Live to the mix.

Up until now, you would merge the on-air graphics with the clean video feed to be able to distribute them both in one dirty feed. With Ease Live, the on-air graphics and clean video feed stays separated through the entire distribution, all the way out to the device of the viewer.

Because the on-air graphics is rendered on the viewer's device while staying synchronised with the video feed, it challenges the limitations of the traditional distribution model:

• Everyone gets a personalised interactive user experience
• Two-way communication with the viewer
• On-air graphics looks good on big and small screens
• New use-cases for content feeds such as stats and archived clips, available at the fingertips of the end user
• New detailed insight into your audience behaviour
• Personalised and contextually relevant ads based on production data and user profiles

The Ease Live production flow

There are four main integration & configuration points available in a broadcast production flow when using Ease Live. This document will go through them all, even though you might not need them all.